A few days back, my evil blogging twin Snell over at Slay, Monstrobot of the Deep posted a piece about the super-colas endorsed by Batman and Superman mentioned in World's Finest Comics #177's letters page. Snell didn't have the super-cola issue (#173) to get all his answers, but I've managed to find the relevant panel:
Snell was afraid the fact 100% of profits would go to charity meant all other cola brands would immediately go out of business, but as you can see here, the two sodas were only sold at that charity event. Just as charity stunt, and probably two bottle designs for the same basic product. So no national ad campaign, no TV spots, no taste tests. You just had to be there to get your limited edition Bat-Cola bottle.
So there you have it. If DC/WB ever get their act together and produce a World's Finest movie, I bet we'd see a lot more of these.
Snell was afraid the fact 100% of profits would go to charity meant all other cola brands would immediately go out of business, but as you can see here, the two sodas were only sold at that charity event. Just as charity stunt, and probably two bottle designs for the same basic product. So no national ad campaign, no TV spots, no taste tests. You just had to be there to get your limited edition Bat-Cola bottle.
So there you have it. If DC/WB ever get their act together and produce a World's Finest movie, I bet we'd see a lot more of these.
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