The Princess Is In Another Castle

My good friend @MartyLight wants for people to use this classic phrase from the old Super Mario games to become a well-worn euphemism already. And I have to agree. We should be saying to mark disappointment, specifically in cases where you wasted a lot of time in the wrong place, or doing something the wrong way.

I went to the comic book shop on a Tuesday, but the princess was in another castle.

I put a lot of effort into that relationship, only to find out the princess is in another castle.

If you think this comic book crossover event is going to be anything more than a padded cash grab, you're looking for the princess in the wrong castle.

See? Variations. Start using it. I want to wake up in a year and be sick of hearing it. Make it the next Gangnam Style.