Spoiler: Big Bang doesn't win.
Please don't waste your time defending Big Bang Theory, a show I've hardly watched more than 20 minutes of and that doesn't interest me in the least. It's not really about that. It's just how I drew you here. Rather, check out the scene from this episode of The Mary Tyler Moore Show that starts around 13:00. I won't spoil it here, but that is one geekariffic comic book reference, coming from a surprising source.
Certainly beats the token geek humor mainstreamed for friends-of-geeks-but-not-geeks-themselves I've see on BBT. Not saying it's funnier, just that it's way more satisfying when you get the reference.