Advertizing the Original Detective Comics

One of the things doing the "One Panel" feature affords is a perspective that seems strange today when a comics company like DC has more than 50 books a month on the stands. In 1937, there were but three, and one of these was brand new though it would, in time, become National Comics' overwhelming brand. That was Detective Comics (D.C., see?), which joined New Adventure Comics and More Fun Comics on the stands that year.

And to make sure you knew to pick it up, the other books ran an inside back cover ad, which I think is pretty interesting:
"Swelegant" has never, to my knowledge, been part of any other comics campaign, certainly not for the book that would eventually spawn the Batman. But still neat to see combining words like that is neither recent nor revolutionary (or recolutionary, if you will).

Second, I love that they felt the need to confirm the image in the center of the page does not represent the comic's actual size. Turns out, Detective Comics will be the same size a More Fun and New Adventure. Was that not expected? Did a lot of people look at comics ads and think, well no, I'm not going to buy a tiny booklet for a dime? I wonder.


Dr. Johnny Fever said...

"Did a lot of people look at comics ads and think, well no, I'm not going to buy a tiny booklet for a dime?"

I work in advertising, and it's amazing how many people THINK they need to put statements like that on their advertising. They're so concerned that some "Zoolander" in Hicksville can't grasp the concept of scale that they insist on ruining a really great art layout with a stupid disclaimer.

My opinion is always that if they're that dumb, then they're probably too dumb to work the ATM and can't buy your product anyway.

Siskoid said...

That's a good point!


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